The first bucket of gold in 1998- In 1998, while working as a chef in Hangzhou, founder Cui Bing of Dani Toys went to Wushan Night Market to set up a floor stall to sell toys. At that time, there were no such interesting intellectual toys in Hangzhou, and everyone was very fresh. Business was quite good.

2001 Marching into Yiwu - In 2001, Cui Bing gave up his cooking job of earning ten thousand yuan per month and went to Yiwu with his wife Wu Tianqin to rent stalls and wholesale toys. He sold Yunhe's wooden toys to various parts of the country. In 2002, he moved into the new Futian market, purchased a toy exhibition hall, and had his own warehousing and logistics.

The first factory in 2003- Cui Bing invested more than 500000 yuan in Yunhe to establish Yunhe County County Danni Wooden Toy Factory in 2003. He supplied the produced toys to the wholesalers in Yiwu market, established a stable customer circle, and won market reputation with quality and service.

2004 Brand Road - In 2004, Danni Toy Factory successfully registered the "Danni Qiqu" trademark, developed a series of brand products, unified packaging, unified pricing, unified decoration, established provincial and municipal agency mechanisms, and new and old customers joined. Therefore, Cui Bing also became the first person in the positioning of a mid range wooden toy brand in China.

The 2008 Financial Crisis - The 2008 Sanlu Milk Powder Melamine Incident caused uproar, leading to the closure of multiple milk powder companies. These companies were unable to pay nearly ten million yuan worth of customized toy gifts to Danni Toys. In the same year, the global financial crisis erupted, causing Cui Bing to face catastrophic challenges.

2009 CCTV Cooperation - In 2009, Zhejiang Danni Infant and Child Products Co., Ltd. was officially established. In the same year, Danni Toys invested millions of funds to cooperate with animation brands, becoming the only wooden toy brand in China to cooperate with CCTV. We have successively obtained exclusive development rights for derivative products of the large-scale animation series "Romance of the Three Kingdoms" and "Sanmao" under the banner of CCTV Splendor Animation.
Danny hosts a parent-child DI

2010 Kindergarten Education Marriage - In 2010, Dany Toys signed a strategic partnership with Yunhe TV Station and Yunhe County Xingxing Kindergarten Education Group, set up 18 Dany Woodplay Demonstration Practice Classes, opened the "Wooden Doll" column, explored the woodplay products to appear on the TV screen as cartoon images, and sought the perfect combination of woodplay and animation. The "Marriage" of Woodplay and Preschool Education Animation! Thus achieving a magnificent transformation from selling wood to creating a brand culture.

DBC

2012 Brand Upgrade - In 2012, Danny Toys obtained exclusive authorization from the well-known BBC anime brand "Teletubbies" cartoon character wooden toys in China. In the same year, Xiamen Big Thumb Company signed an exclusive authorization for the cartoon image of "Little Rui and Big Demon King". The integration of anime elements has brought unprecedented business opportunities to Danny Toys. Set a benchmark for authorized animation brands in the Chinese wooden toy industry.

The Road to E-commerce in 2014- In 2014, Zhejiang Danni Toys invested millions of funds to form a strong e-commerce team. Formally entered the e-commerce field. We have successfully completed the transformation and upgrading from traditional enterprises to mobile e-commerce enterprises through innovation in multiple aspects such as enterprise management, product sales, and marketing.
Create another glory in 2017- With the care and support of Yunhe County Party Committee and Government, Zhejiang Dany applied to build a new toy factory with an area of 51898 square meters in 2017. It took only 18 months from land listing approval to construction completion acceptance, creating another Dany speed.

2019 Corporate Honors - In recent years, "Danny Toys" has been awarded:
Chinese brand toys.
Top 100 Toy Enterprises in China
"AAA unit of quality service reputation", "China's first brand of wooden toys", "Top 10 online merchants in Lishui City"
"Yunhe County Enterprise Innovation Pacesetter", a well-known business in Zhejiang Province
Several products developed by Dani Toy R&D team have won awards
Chinese and Foreign Toy Awards
The Best Selling Toy Award in China.

The Road to the Future in 2021——
At present, although Zhejiang Danni is not the largest manufacturer of wooden toys in China, it is the brand owner of wooden toys. The "Danni Toys" brand has created "industry miracles" time and time again. Brand is the foundation of "Danny"'s business, anime is the cultural soul of "Danny", and the market is the source of "Danny"'s life. "Little wooden toys, big world", "Danny" is willing to work together with franchisees to build "Danny" into the "fairy tale empire" of Chinese wooden toys!
Some cooperative brands of Danielle.